Making a lasting difference in car finance.
For more than 35 years we've been on a mission to make car finance more accessible — and we're not stopping now.
Simplicity shouldn't mean fewer options.
We've built a group of brands committed to giving dealers and drivers greater access to car finance lenders — whatever the customer's circumstances.
And we do it sustainably. As a certified B Corporation, we believe that if we do right by our customers, our dealers and the wider community, we'll create a business that stands the test of time and contributes positively to the motor sector.
From one dealer group to the UK's largest hybrid lender-broker.
When Richard Hoggart, our CEO, started working for his family-owned dealer group in 1988, he saw the potential in making car finance more accessible. Demand for finance was much like today — but customers simply didn't have access to a wide range of lenders.
We started out as a lender to our own dealer group, then pivoted to become a broker to make a bigger impact. In 1989 DSG became the UK's first national car finance broker, building a national sales force led by our Chief Revenue Officer, Mark Gow, and forging relationships with multiple lenders to give dealers more options, more efficiently.
Technology has always been core to who we are. From BlackBerrys that let our field team update proposals on the go, to the in-house point-of-sale and proposal systems that underpin our growth today, we've always been early adopters.
We've traded through economic cycles, a global pandemic, lenders entering and leaving the market, and many regulatory changes. Since 2016, investment from Edinburgh-based Promethean Investments and Chicago-based Magnetar Capital has helped us scale both our broker and lending divisions.
The spark
Working in the family dealer group, Richard sees the finance access gap.
UK first
DSG forms as the UK's first national car finance broker.
Institutional backing
Promethean Investments and Magnetar Capital invest. The fleet starts going electric.
DSG Connected
Launches to give independents the same lender access as big groups.
Purpose
“Bigger than this” fund (2021), B Corp and a 100% electric fleet (2023).
Market leader
Five brands, 20+ lenders, including our own ethical lender, Unity.
It's our way of life.
Our culture drives the company forward. These are the values every colleague — from the boardroom to the forecourt — lives by.
Love yesterday, today and tomorrow
Celebrating our heritage, how far we've come and where we're heading next.
Remember, it's bigger than this
Our actions affect our communities and the planet — and life is bigger than work.
Everyone's included
A place where everyone can thrive and be themselves, treated with respect and compassion.
Improve everything always
Nobody knows everything. Every colleague, in every role, helps us get better.
Technology
Investing in technology that moves us forward and delivers better outcomes for everyone.
Find out moreSustainability
A certified B Corporation making a positive impact on the motor sector and our community.
Find out moreCompliance
A strong track record of regulatory excellence and great customer outcomes.
Find out more
Let's talk
Be part of what comes next.
We're always looking for talented, passionate people who want to make a lasting difference in car finance.