HomeIndependent dealers

We're better connected.

A finance partner that's with you for the whole journey — giving independent used-car dealers the same lender access as the big groups.

£620mTotal DSG Group advances
3,100+Approved dealer partners
33External Connectors nationwide
Supporting independent dealers

More than a finance provider.

You're spinning a lot of plates — sales, stock, accounts, compliance. So we look at your whole dealership and how we can help it grow.

Since launching DSG Connected in 2019, our mission has been simple: give independents the same access to lenders and products as franchised groups. From your online presence to your review score, our friendly team goes the extra mile.

  • No contracts — we're led by you
  • Be your first-string partner, or sit alongside an existing lender
  • Fixed APR or fixed commission, compliant with Consumer Duty
  • Team on hand 7 days a week
A DSG Connector with an independent dealer
New · Connected QR

Not FCA authorised? You can still offer finance.

With DSG QR, dealers without an FCA licence can apply to join DSG's FCA-authorised introducer scheme — and we handle the finance end to end.

  • A seamless, compliant customer journey
  • Faster quotes and smoother approvals
  • Greater choice from one of the UK's broadest lender panels
Find out about Connected QR
DSG Connected and motorsales.ai
Finance solutions

A finance partner for the journey.

Older, high-mileage or high-value cars, or a customer with a non-standard background — we have the lending solutions to help.

PCP

Prime and non-prime Personal Contract Purchase, with PCPs available on cars up to 7 years old at the start of the agreement.

Converting declines

Quotations for a wide range of circumstances that may not have been available elsewhere — we compare acceptances from up to 10 non-prime lenders to find the lowest monthly payment and APR.

High LTV & negative equity

Up to 150% loan to value to help customers in negative equity or fund product sales.

LCV & motorbikes

Specialist funding for light commercial vehicles and other niche products.

Non-standard customers

A one-stop solution for customers who don't fit the mould.

  • Armed forces
  • Unemployed or receiving benefits
  • Taxi drivers and driving schools
  • Foreign nationals
  • Provisional licence holders
  • New businesses, or with negative net worth

DSG Vision

Enter the customer and vehicle once — our system connects them with the right lender and keeps you updated 24/7.

Connected Academy

Free tools to take your dealership further.

The hub for free tools and techniques to grow your used-car business.

Website services

Upgrade your website to the best package, on us, through our website provider partners — pay out three or more deals a month through DSG to qualify.

Finance calculator

Integrate a free finance calculator onto your website through our partners Code Weavers and Ivendi.

Reviews

Car Dealer Reviews collects positive reviews for you and integrates them where buyers look.

Social media

Create and schedule custom-designed Facebook and Instagram posts in one place with Auto.Social.

Read the dealer guides
What dealers say

Rated Excellent on Google.

Based on 84 Google reviews.

“No hassle, speedy, 5* service from start to finish.”
KDKirstie DavidsonGoogle review
“I deal with the business relationship manager Luke McCarthy and he's amazing — always on hand to help me when I need it. The guys in head office are great too!”
IMImran MohammedGoogle review
“An excellent finance company with an outstanding account manager in John Carr! Exceptional service every time.”
CAChris AuldGoogle review
Our people

Car finance, from the car people.

Our external Connectors are all ex-motor trade, so they understand the challenges you face — and they're out in the field giving hands-on support.

And they give back: every Connector delivers £100 of groceries a month to their local foodbank, and the team rallies each year in Bangers for BEN.

DSG Connected team at Bangers for BEN
Get in touch

Let's get you connected.

Tell us about your forecourt and a local Connector will be in touch.

Call us, 7 days a week0161 406 3931
Already a partner?Log in to DSG Vision

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One of the team will be in touch shortly. Need us sooner? Call 0161 406 3931.