Drive performance with DSG Finance.
The widest choice of lending solutions at the click of a button — built to sit alongside your existing providers and lift results across your group.
One proposal. A wide range of solutions.
Simplicity shouldn't mean fewer options. We combine technology, expert people and an extensive lender panel so your dealerships never miss a sale.
With more than 35 years in motor finance, we help dealer partners maximise sales and finance penetration — covering every viable credit profile and vehicle type.
- One proposal searches a panel of 20+ prime and non-prime lenders
- Ex-motor-trade Regional Development Managers on the ground
- A specialist non-prime team at head office, plus a dedicated LCV team on hand six days a week
- Fixed commission or fixed APR — compliant with the principles of Consumer Duty
Maximise sales and F&I income.
PCPs
Prime and non-prime Personal Contract Purchase to make cars, LCVs and motorbikes more affordable.
- PCPs on cars up to 10 years old at the end of the agreement
- Lower monthly payments convert more approvals into payouts
Convert your declines
Declined elsewhere isn't the end of the road. A soft-search pre-screen matches the customer to the right lender first time.
- Prime terms are still possible after a decline elsewhere
- One in four proposals we receive contain inaccurate data — our processes flag it automatically
- Non-prime team liaises with customers for you
High LTV & negative equity
Finance up to 150% loan to value — helping customers in negative equity and funding add-on products.
- Spread negative equity across monthly payments
- Never miss an add-on product sale
LCV & motorbikes
HP and PCP for light commercials, motorbikes and scooters, with a dedicated LCV team.
- Bike and scooter advances from £1,000 to £200,000
- No upfront VAT on LCVs (subject to underwriting)
- Customers with learner licences or electric vehicles covered
- Low deposits on LCVs and motorbikes
High-value vehicles
Our prestige specialists structure bespoke deals — higher residuals, newly incorporated companies and more.
- Concierge service for high-net-worth clients
- Team can liaise with your customers directly
People who know dealerships
Every Regional Development Manager has worked in a dealership, and our head-office team frees up your showroom's time.
- In-person support to spot sales opportunities
- Specialist non-prime support
Quote, compare and propose — any time.
Submit one proposal and DSG Vision automatically searches the panel for the best possible acceptance, matching each customer with a lender that meets their needs.
Live status updates and in-system messaging keep your teams informed from quote to payout.
Chorley Group
“Having DSG on our finance panel solves a lot of problems for the group, with having a multitude of lenders and different approaches to how we can administer the financial agreements for the clients. DSG offers lots of different opportunities and angles we can approach.”
— Adam Turner, Managing Director, Chorley Group
Read the story
Award-winning, across the group
Recognised by the industry for how we treat dealers, customers and our own people.
Let's talk about your dealer group.
We take a tailored approach to pricing and work with you to find a solution that fits your operation.
Certified B Corp and carbon neutral — a finance partner that reflects your values.
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