Discover the DSG family of brands.
As the UK's largest hybrid lender-broker, we've built a suite of brands that serve every part of the car finance market — through dealers or direct.
A brand for every route to finance.
Decades of experience have shaped a portfolio that delivers the widest possible range of funding to every kind of customer — whether they prefer to go direct or through a trusted dealer.
For franchised dealer groups
DSG Finance
Specialist finance designed to maximise sales and F&I income for franchised dealer groups — sitting neatly alongside your existing providers.
- 1,050 dealer partners supported in the last 12 months
- 11 nationwide Regional Development Managers
- Specialist non-prime and LCV teams
For independent used-car dealers
DSG Connected
Personalised support that powers independent dealers throughout their journey, maximising choice for their customers.
- 3,100+ approved dealer partners
- 33 ex-motor-trade external Connectors
- Free Connected Academy tools and website support
For prestige & performance dealers
DSG Prestige
Bespoke solutions for high-value vehicles, delivered with a seamless concierge experience for your clients.
- Advances of up to £1.5m funded
- 7 nationwide Prestige Specialists
- Leisure, classic and older-vehicle expertise
Working in partnership
DSG Partnerships
Our partnerships brand works alongside dealer groups and introducer partners to build finance offerings that fit the way they do business — backed by the full DSG panel and technology.
- Tailored programmes for dealer groups and introducers
- Access to the full DSG lender panel and DSG Vision
- Led by our Head of Introducer Partnerships
Our ethical direct lender
Unity Auto Finance
Our direct-lending brand gives customers a straightforward, affordable and sustainable way to finance their car — and plants a native tree in the Scottish Caledonian Forest for every customer.
- Fair value assessed products
- Tree planted for every customer via Mossy Earth
- Part of the DSG Finance Group
Direct to consumer
Magnitude Finance
Access to a wide panel of lenders that gives car buyers more choice, plus a concierge team for more specialist needs — with a fully online journey from quote to e-signature.
- Car Finance Awards 2023 — Best Direct Consumer Proposition
- Online calculator, checks and document signing
- Concierge team for specialist cases
Backing the future of fintech.
As an entrepreneurial group, we invest in the platforms and businesses that move lending forward.
DSG Vision
Our point-of-sale platform for quoting, comparing and proposing across the panel.
Learn moreQST
Secure partner portal for proposal and account management.
Log inAccepty
A UK loan marketplace API and platform connecting customers with credit products.
Visit AcceptyJustLend
Community lending where the borrower chooses the term and the interest rate — unique in the UK.
Visit JustLend
Let's talk
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