HomeCase studies

Dealer stories.

Family-run franchised groups, independent forecourts and industry leaders — in their own words.

Chorley Group
DSG Finance · Franchised

Chorley Group

Adam Turner, Managing Director, runs one of the few remaining family-owned groups in the industry — started by his parents over three decades ago and now multi-branded and multi-franchised.

Partnering with DSG Finance has strengthened Chorley Group's finance offering with access to a panel of over 20 lenders, helping them find a solution for almost every customer.

“Having DSG on our finance panel solves a lot of problems for the group, with having a multitude of lenders and different approaches to how we can administer the financial agreements for the clients. DSG offers lots of different opportunities and angles we can approach.”

“It's important we try and differentiate, and DSG help give us those angles where we can go to market in different manners and ways, they come up with lots of commercial ideas and spot opportunities for the business.”

Adam values the personal relationship with Regional Development Manager Chris Watson — and that DSG shares Chorley Group's environmental focus. The group recently invested over £1 million in solar energy.

“It's evident working with DSG that they've got a strong environmental focus on what they do, being a B Corp organisation.”

Burch Autos
DSG Connected · Independent

Burch Autos

David Burch runs an independent used-car dealership in Newtownards, Northern Ireland — a family tradition started by his grandfather selling cars from the family home.

DSG and Burch Autos have worked together for five years, helping the business expand and serve more customers, especially those without perfect credit.

“They have over 20 lenders and won't rest on a proposal until every possible option has been explored.”

Their DSG Dealer Connector, Steven Lowe, covers the South of Northern Ireland with 30 years of finance experience and 14 years in the motor trade.

“Steven has been brilliant for us. When customers live far away, he often drops everything to get their signature, going the extra mile to help us out on short notice.”

“Dealing with people like Steven is what sets Connected apart from other finance companies. Nothing is ever too much to ask.”

Umesh Samani outside Specialist Cars
DSG Connected · Independent

Specialist Cars

Umesh Samani is proprietor of Specialist Cars and Harris Motor Co in Stoke-on-Trent, and chairman of the IMDA.

When Umesh was 10 years old, he and his siblings were forced to leave their country behind — and the people of Leek welcomed them with hundreds of presents and cards. Umesh set up Specialist Cars with his wife in 1997 and co-founded the Independent Motor Dealers Association in 2017 to give independents a voice — helping members with compliance, FCA regulation and training. The IMDA is free for all independent motor dealers to join and has around 60 partners. In November 2023 he received the Lifetime Achievement award at the Car Dealer Used Car Awards.

“I don't sell cars, people buy cars from me.”

Recognition

Award-winning, across the group

Recognised by the industry for how we treat dealers, customers and our own people.

Car Finance Awards 2023 — Best Direct Consumer Proposition — Winner: Magnitude Finance
Best Direct Consumer PropositionCar Finance Awards 2023 · Magnitude Finance
Car Finance Awards 2022 — Best Company to Work for in Car Finance — Winner: DSG Group
Best Company to Work for in Car FinanceCar Finance Awards 2022 · DSG Group
Car Finance Awards 2022 — Best Service for Dealers — Winner: DSG Finance
Best Service for DealersCar Finance Awards 2022 · DSG Finance
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